Formed in the summer of 2002, MI SalesTrak is a retail sales reporting service for the musical products industry that builds on decades of experience in related commercial areas. The benefits to the retailers and manufacturers are demonstrable and substantial, and have been proven time and time again in many different product categories. The management team of MI SalesTrak, two guitar-playing market researchers, have a combined 30 years experience in operating similar programs in other consumer durable industries.
MI SalesTrak is a member of NAMM, and supports the association’s efforts to enhance the business practices of the musical products industry. To learn more about NAMM, click here.
The parent company of MI SalesTrak is Marketing Information Services, Inc., a privately-held corporation registered in the state of New York.