Retailer Confidentiality
One of the core principles of MI SalesTrak is the confidentiality of individual retailer data. We have a simple policy, guaranteed in our service agreement. No data that identifies an individual retailer will be reported, distributed, sold, or otherwise released by MI SalesTrak. We accomplish this in a number of ways.
First, we only produce aggregated national reports. No one can buy a report about a single retailer.
Secondly, we do not identify in our reports any brand or product unless it is sold by multiple retailers.
Thirdly, we extrapolate (“project”) the reported volumes in order to represent the total channel sales volume. The specific volume for any particular store will be disguised. This methodology is also the key for achieving valid trend information by accommodating the retailer sample as it grows.
As an additional benefit for participating retailers, MI SalesTrak reports will NOT be available to retailers that do not participate. A retailer MUST participate in order to have access to the information.